What it does
Wexl Spotlight turns breaking news into a steady stream of platform-native, thought-leadership content — so you own the conversation in your space instead of watching competitors do it.
It monitors the news, scores each story against your SEO strategy, then writes hook-led content tuned to each platform: Reels and Shorts scripts, carousels, LinkedIn posts, Google Business posts, and AEO-optimised blogs — with on-brand images. Everything lands in a review queue for your approval.
Includes
- News monitoring + story scoring
- Platform-native posts (Reels, carousels, LinkedIn, blog)
- On-brand designed images
- Review, approve & export
How it works
01
Set your content strategy
Business area, author voice, keywords, brand kit and strategy — configured once, at onboarding.
02
Connect news feeds
Google Alerts / RSS feeds are monitored and each story is scored against your strategy.
03
Generate, review, publish
Pick a story, generate a platform-native content set, edit or regenerate any post, then approve and export.